Starting Your Graphics Project
Tell us who you are and why you’re in business
We need to understand your
business and its functions. This will help your designer get a feel for
what your requirements are. Please send background information about your
company alongside your brief. If you have examples of anything you like,
please send that on to so we can get an idea of your likes and dislikes.
Create an initial brief for your designer.
Every project should start
with a brief. This ensures a strong start for you and your
designer. Your designer should be fully aware of the creative challenge
set along with corporate considerations.
Consider how designs will be used across online and print.
As a business, you want
the best value for money with your design package. Before deciding on a design,
consider how it will be used and views across your digital platforms and in
print.
For example, a final logo design should be delivered in colour, black and white. This ensures the logo is optimised to be used across all your platforms regardless of background colour.
Start your process with a mood board.
It’s always great to begin
your project by creating a mood board. This gives your designer ideas of
what you like. Platforms to look at ahead of creating your own mood board
include Pinterest, Juxtapost and We Heart it. They’re filled with creative
designs to get your imagination working!
Research what you need rather than what you want. This will keep your
costs down.
Before enlisting a
designer, consider what you actually need and what you’re willing to pay for.
List these requirements out. This can help keep your billable hours down
and will save you money once the project in complete.
Include samples of styles and colours you like.
Include samples of styles
and colours you like in your mood board. It is a collation of your
thoughts so incorporate as many ideas as you want.